Yoke was commissioned to project manage the branding of the Shell Bitumen Centre in Strasbourg. The Bitumen testing centre was composed of an office area and laboratories. It was used by Shell as a showcase of their bitumen research and testing.
Yoke surveyed the whole site on a site visit, liasing between Shell Head office in the UK and print management company Charterhouse as well as the Shell team onsite in Strasbourg. Yoke suggested the areas that could be used for branding, conducting the site survey and suggesting the materials to use.Yoke took a team of four installers to Strasbourg to install the graphics produced in London by Four Graphics. The result is an office which can be used as a showcase of Shell's bitumen research and testing capabilities.